My new, multimillion-dollar business idea
Plus: a really impressive-looking but very easy summer recipe
Dear Jasper,
I am writing this with great enthusiasm because I’m fairly sure I have finally conjured up the idea that is going to make me a multimillionaire (I’m being modest there, it will probably make me billions). I’ve always wanted to start a business because I feel I have all the tools I need to MAKE IT BIG, namely:
Extreme, bull-headed determination (when I put my mind to something)
Willinging to work very hard (when it’s important)
Hyperfocus ability (this is ADHD trait, and a well recognised neurodivergent ‘superpower’ - lots of entrepreneurs have ADHD and are successful for this reason)
A good network of journalists (i.e. can easily get press for a product)
A background in marketing (both in advertising and copywriting)
A handful of very rich, very clever businessman friends (useful for advice)
A social media following to sell to (55,000 followers on TikTok and counting)
If only, I have often thought, if only I had a good idea for a product.
Well, now I have it. I am absolutely certain of it. And I am very rarely wrong when I am this certain. Without giving too much away it’s
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